A YCN Student Awards 2016 submission for the Fedrigoni brief made by myself and 2 other partners. The brief was to promote single sheets of Fedrigoni paper in a fun & imaginative way. Myself and the team thought of different ways in which we could show paper in a fun way and ended up coming up with the tag line "Let Your Ideas Fly". From here we tried to think of ways to play on that theme and stumbled across the idea of paper planes and how they fly. After this epiphany we ended up making an experiment in which a paper plane is endlessly 'flying' in-between two fans facing each other in order to physically represent our theme of "letting your ideas fly". Simple yet effective!
